there's a difference

there's a difference between hiring and recruiting:

“Hiring is what you do when you let the world know that you’re accepting applications from people looking for a job.
Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they’re doing and come join you.” 
Seth Godin

1 sounds exhilarating, ambitious, and fulfilling. the other not so much.

1 is a pretty exciting challenge. the other is easy and doesn't require much finesse.

1 leaves you one day with an organization full of amazing people. the other... not so much.

maybe we all need to start recruiting and forget this hiring nonsense.