good OR great

can't be both.

because GOOD is the enemy of GREAT.

which are you going after?

with your family? with your organization? with your calling?
we don't have GREAT families and organizations BECAUSE we have "GOOD" families, organizations, etc...

because when you already have a good _____ (you fill in the blank) you are less inclined to put in the hard work to make it great. and that's a serious problem. good is the enemy of great.

i learned this from Jim Collins in Good to Great. we have a choice --> good OR great?

one of the greatest lines i love from Jim in this book is:
"Greatness is not a matter of circumstance. Greatness is largely a matter of conscious choice." 

so what's it gonna be for you? settle for GOOD? or make the conscious choice to go for GREAT?