but, if the ideas i share don't stick in peoples heads & hearts and CHANGE how they live... it's a waste.
i have GOT to spend MORE time on making the ideas that i present STICKY instead of spending time on just the content itself.
best book i read last year (2010) was Made to Stick by brothers Chip & Dan Heath.
so much great, practical stuff in this book, but here is just a small sampling/intro:
- The truth that there are tons of great ideas that simply NEVER stick. that's a problem. [just think about that one]
- The curse of knowledge - the authors brilliantly point out that "the curse of knowledge" works against us in trying to communicate effectively. we have so much knowledge in an area that it makes it impossible for us to imagine what it's like for someone who lacks that knowledge.
- if you have to tell someone the same thing 10 times, then the idea was NOT very well designed. [wow! how many times do we talk about this in church world!? that we have to say stuff 10 times before people even hear it once.]
- creating sticky ideas can be LEARNED! it can be systematic. that's what this model is for. and tomorrow's post is all about HOW to make your idea sticky!
that model i'll share with you tomorrow has become my Framework for all things creative and everything i communicate.
thx to the Heath bros for writing this awesome book!
